BA5 - cs presentation

''Research the relationship between technological change and industry change. Choose two examples of important innovations that have changed the way that games are developed and marketed and research them. Record your research on your blog, so that you can present and discuss it during the session.''

This is my task for a 5 minute presentation for Contextual Studies. So, an important technological change for how games are marketed and developed are technological advances in video and for industry change is that games and game platforms are more easily and readily available/distributed.

With the technological advances for video, it has become increasingly easier to view, distribute and share videos of trailers and adverts on the internet.  Not only that, but the quality of the the image quality has also improved greatly.
For industry change, the availability of games and game consoles are extensive as the majority of people own laptops, smart phone/pad. Also, with the fact that many people have internet connection, along with the smart phones/ pad and/or laptop people can have a solid gaming platform along with portable gaming library.

I am concentrating on the marketing aspect of the industry and i will relate video technology and game distribution to that.  The two points i am looking at are also linked together.

With technological advancement in video, we can stream, view and share videos so easily on the web.  With games, we can view videos on a video hosting services (the biggest being Youtube) or on the game/company website.  According to comScore, in December 2010, 178 million people watched 33.2 billion videos, with the average viewer watching 187 videos per month in the U.S. 

Some stats about Youtube:
exceeds 2 billion views a day
24 hours worth of videos are uploaded every minute
hundreds of millions of videos are watched on mobile devices every month
partner ad revenue tripled in 2009
number of advertisers using display ads has increased 10-fold in the past year


For changes in gaming distribution,  there are new ways for people to play, find and buy games.  Media mobiles or smartphones are now proper gaming platforms and bring games to wider audience. Top ten bestselling apps for iPhone in 2010 were all games. Smartphones became real gaming platform due to better interfaces and more computing power.  Digital delivery has changed how games are played. Digitally delivered games have surpassed traditional sales. More people find the convenience of accessing their game library anywhere with internet-connection, and with less or no copy protection trouble, to be more important than having a physical product.

The way that these two are link is that, videos and ads are put onto the internet. They are viewed on either a pc, laptop, smart phone or pad. They can be shared via emails or social networking sites and viewed on video hosting sites or gaming/company websites.  The increase in sales of laptops and smart phones/pads and the increase in broadband connections, the increase in views of videos and adverts and the way they are shared.

http://www.website-monitoring.com/blog/2010/05/17/youtube-facts-and-figures-history-statistics/
http://blog.neolane.com/conversational-marketing/10-marketing-innovations/